Quelles sont les marques les plus valorisées au monde ?
Intro
Évidemment, les GAFAM sont à la fête, Apple confirmant son statut de numéro 1.
Après les GAFAM, ce sont des entreprises de différents secteurs tels que le F&B, le luxe, l’automobile, la grande distribution, l’alcool, le tabac et bien d’autres…
Classement
Voici les 100 marques les plus valorisées au monde en 2022 :
| Classe | Marque | Valeur de la marque | Changement de valeur sur une année | Revenus de la marque | Domaine |
|---|---|---|---|---|---|
| 1 | Apple | $241.2 B | 17% | $260.2 B | Technologie |
| 2 | $207.5 B | 24% | $145.6 B | Technologie | |
| 3 | Microsoft | $162.9 B | 30% | $125.8 B | Technologie |
| 4 | Amazon | $135.4 B | 40% | $260.5 B | Technologie |
| 5 | $70.3 B | -21% | $49.7 B | Technologie | |
| 6 | Coca-Cola | $64.4 B | 9% | $25.2 B | Nourriture et boisson |
| 7 | Disney | $61.3 B | 18% | $38.7 B | Loisirs |
| 8 | Samsung | $50.4 B | -5% | $209.5 B | Technologie |
| 9 | Louis Vuitton | $47.2 B | 20% | $15 B | Luxe |
| 10 | McDonald’s | $46.1 B | 5% | $100.2 B | Restauration |
| 11 | Toyota | $41.5 B | -7% | $187 B | Automotive |
| 12 | Intel | $39.5 B | 2% | $72 B | Technologie |
| 13 | NIKE | $39.1 B | 6% | $39.3 B | Vêtements |
| 14 | AT&T | $37.3 B | -10% | $151.2 B | Telecom |
| 15 | Cisco | $36 B | 4% | $50.6 B | Technologie |
| 16 | Oracle | $35.7 B | 11% | $39.1 B | Technologie |
| 17 | Verizon | $32.3 B | 2% | $131.9 B | Telecom |
| 18 | Visa | $31.8 B | 18% | $23 B | Services financier |
| 19 | Walmart | $29.5 B | 12% | $341 B | Vendre au détail |
| 20 | GE | $29.5 B | -14% | $76.6 B | Divertissement |
| 21 | Budweiser | $28.9 B | 6% | $11.2 B | Alcool |
| 22 | SAP | $28.6 B | 0% | $30.9 B | Technologie |
| 23 | Mercedes-Benz | $28.5 B | -14% | $121.7 B | Automotive |
| 24 | IBM | $28.2 B | -10% | $77.1 B | Technologie |
| 25 | Marlboro | $26.8 B | -6% | $25.1 B | Tabac |
| 26 | Netflix | $26.7 B | 72% | $20.2 B | Technologie |
| 27 | BMW | $25.9 B | -13% | $93.4 B | Automotive |
| 28 | American Express | $25.1 B | -3% | $43.6 B | Services financier |
| 29 | Honda | $24.5 B | -5% | $126.2 B | Automotive |
| 30 | L’Oréal | $22.8 B | 23% | $11.7 B | Biens de consommation emballés |
| 31 | Gucci | $22.6 B | 22% | $10.8 B | Luxe |
| 32 | Hermès | $21.6 B | 19% | $7.7 B | Luxe |
| 33 | Nescafe | $20.4 B | 14% | $9.2 B | Nourriture et boison |
| 34 | Home Depot | $19.2 B | 6% | $110.2 B | Vendre au détail |
| 35 | Accenture | $19.1 B | 15% | $43.2 B | Business Services |
| 36 | Pepsi | $18.2 B | -3% | $9.3 B | Nourriture et boisson |
| 37 | Starbucks | $17.8 B | 5% | $26.5 B | Restaurants |
| 38 | Mastercard | $17.3 B | 23% | $16.9 B | Services financier |
| 39 | Frito-Lay | $16.3 B | 11% | $12.2 B | Biens de consommation emballés |
| 40 | IKEA | $15.8 B | 3% | $46.2 B | Vendre au détail |
| 41 | Zara | $14.7 B | 9% | $21.9 B | Vendre au détail |
| 42 | Gillette | $14.5 B | -13% | $6 B | Biens de consommation emballés |
| 43 | HSBC | $14.4 B | 12% | $94.3 B | Services financier |
| 44 | Audi | $13.8 B | -3% | $59.6 B | Automotive |
| 45 | J.P. Morgan | $13.7 B | 11% | $52.6 B | Services financier |
| 46 | Deloitte | $13.5 B | 9% | $46.2 B | Business Services |
| 47 | Sony | $13.3 B | 18% | $63 B | Technologie |
| 48 | UPS | $13.3 B | 5% | $74.1 B | Transportation |
| 49 | Bank of America | $13.2 B | 14% | $97.5 B | Services financier |
| 50 | Chase | $13.1 B | 12% | $64.9 B | Services financier |
| 51 | Adidas | $12.9 B | 15% | $24.5 B | Vêtements |
| 52 | Chanel | $12.8 B | 42% | $13.7 B | Luxe |
| 53 | Siemens | $12.7 B | -8% | $97.2 B | Divertissement |
| 54 | Nestle | $12.3 B | -2% | $7.9 B | Biens de consommation emballés |
| 55 | CVS | $12.3 B | -10% | $187.2 B | Vendre au détail |
| 56 | Cartier | $12.2 B | 14% | $6.2 B | Luxe |
| 57 | Porsche | $12.1 B | 10% | $31.9 B | Automotive |
| 58 | ESPN | $11.9 B | -9% | $11.4 B | Media |
| 59 | Citi | $11.8 B | 4% | $103.5 B | Services financier |
| 60 | Wells Fargo | $11.8 B | -16% | $103.9 B | Services financier |
| 61 | Adobe | $11.5 B | 10% | $9 B | Technologie |
| 62 | Pampers | $11.5 B | 8% | $8.6 B | Biens de consommation emballés |
| 63 | Corona | $11.4 B | 13% | $7.5 B | Alcool |
| 64 | T-Mobile | $11.4 B | 20% | $45.3 B | Telecom |
| 65 | Ebay | $11.3 B | 7% | $8.6 B | Technologie |
| 66 | Chevrolet | $11.3 B | 5% | $77.5 B | Automotive |
| 67 | PayPal | $11.3 B | 24% | $17.5 B | Technologie |
| 68 | Ford | $11.2 B | -14% | $148.1 B | Automotive |
| 69 | Red Bull | $11.1 B | 12% | $6.8 B | Nourriture et boisson |
| 70 | PwC | $11 B | 6% | $42.4 B | Business Services |
| 71 | HP | $11 B | -12% | $58.8 B | Technologie |
| 72 | Colgate | $10.7 B | 4% | $5.4 B | Biens de consommation emballés |
| 73 | Fox | $10.6 B | -13% | $12.4 B | Media |
| 74 | Lowe’s | $10.5 B | 13% | $72.1 B | Vendre au détail |
| 75 | Lancôme | $10.4 B | 22% | $7.1 B | Biens de consommation emballés |
| 76 | H&M | $10.4 B | -10% | $24.6 B | Vendre au détail |
| 77 | Lexus | $10.3 B | 8% | $25.3 B | Automotive |
| 78 | Santander | $9.7 B | 6% | $99.8 B | Services financier |
| 79 | Costco | $9.5 B | 8% | $148.8 B | Vendre au détail |
| 80 | Rolex | $9.5 B | 5% | $5.2 B | Luxe |
| 81 | Hyundai | $9.5 B | 17% | $96.1 B | Automotive |
| 82 | Danone | $9.3 B | 1% | $11 B | Biens de consommation emballés |
| 83 | Heineken | $9.3 B | 7% | $6.7 B | Alcool |
| 84 | Uniqlo | $9.2 B | 6% | $17.2 B | Vêtements |
| 85 | Goldman Sachs | $8.9 B | -1% | $56.4 B | Services financier |
| 86 | Hennessy | $8.9 B | $2.8 B | Alcool | |
| 87 | Nintendo | $8.8 B | $11.8 B | Technologie | |
| 88 | AXA | $8.8 B | $115.9 B | Services financier | |
| 89 | Allianz | $8.8 B | 7% | $130.4 B | Services financier |
| 90 | Dell | $8.7 B | 6% | $79.5 B | Technologie |
| 91 | Caterpillar | $8.6 B | 4% | $53.8 B | Matériel lourd |
| 92 | LEGO | $8.6 B | 6% | $5.8 B | Loisirs |
| 93 | Huawei | $8.5 B | 6% | $188.6 B | Technologie |
| 94 | John Deere | $8.4 B | 5% | $39.4 B | Matériel lourd |
| 95 | UBS | $8.3 B | $34.2 B | Services financier | |
| 96 | KFC | $8.3 B | -2% | $27.9 B | Restauration |
| 97 | Burger King | $8.2 B | $22.9 B | Restauration | |
| 98 | EY | $8 B | $36.4 B | Business Services | |
| 99 | FedEx | $7.9 B | -4% | $69.2 B | Transportation |
| 100 | Volkswagen | $7.9 B | $111.8 B | Automotive |
